How to add a link to your Instagram bio

Instagram lets you add links to your profile, and they are the only clickable links most visitors will see. Here is how to add one, how to add several, and how to get more out of the space.

How to add a link to your Instagram bio

1. 1Open Instagram and tap your profile picture in the bottom right.
2. 2Tap Edit profile.
3. 3Tap Links, then Add external link.
4. 4Paste your URL and, if you like, add a short title.
5. 5Tap Done (or the checkmark) to save. Your link now shows under your bio.

Use the full address, including https://. Instagram will show a shortened version on your profile.

How to add multiple links to your Instagram bio

Instagram allows up to five links on a profile (Meta says Meta One subscribers can add up to 20). Repeat the steps above to add each one, then drag them into the order you want.

There is a catch: visitors only see your first link on the profile. The rest sit behind a small "and more" label that many people never tap, so your first link matters most.

Share everything with one link

If you have more than a couple of things to share, point your first Instagram link at a link in bio page. One tap opens a page with all your links, plus your latest release, a sign-up form or a shop. With Link in Bio you can see which links people click and change them without touching your Instagram profile.

• Lead with the thing you want clicked this week.
• Mention "link in bio" in captions and Stories so people know to look.
• Match your page to your feed so it feels like part of your profile.

Want a better bio to go with your link? Browse Instagram bio ideas or try the bio generator.