Link in bio examples and templates that get clicks

The best link in bio pages are short, ordered by priority and match the person behind them. Here are example layouts by type of account. Use them as templates: copy the order, swap in your own links.

Content creator

• Latest video or post (embedded, not just linked)
• Newsletter sign-up form
• Merch or shop
• Brand partnerships: "Work with me" contact form
• Social icons along the top

Musician or band

• New single with a play button
• Pre-save or streaming links
• Tour dates and tickets
• Merch store
• Mailing list for show announcements

Small business, café or shop

• Order online or book a table
• Menu or price list
• Opening hours and map
• Reviews page
• Contact form or phone number

Coach, consultant or freelancer

• Book a free call
• Services and pricing
• Free download in exchange for an email
• Testimonials or case studies
• Portfolio

Photographer or artist

• Latest shoot or project
• Print shop
• Booking enquiries form
• Portfolio gallery
• Instagram feed block, so recent posts are clickable

Writer or podcaster

• Latest episode or article
• Subscribe on your platform of choice
• Newsletter sign-up
• Book or course
• Support or tip link

Rules every good link in bio page follows

1. 1Lead with one thing. The top link gets the most taps, so make it what you want clicked this week.
2. 2Keep it to five to seven links. More choices means fewer clicks on each.
3. 3Use clear labels. "Shop the new collection" beats "Shop".
4. 4Match your profile. Use your colors, photo and tone so the page feels like you.
5. 5Collect emails. Followers on an app can disappear; an email list stays yours.
6. 6Check what gets clicked and reorder every few weeks.

Ready-made link in bio templates

Link in Bio comes with 30 themes, each a ready-made template you can apply in one click and then adjust with a full style editor. Build and preview free, and publish from $4.99 a month. See them all on the features page, or get started with the Link in Bio setup guide.

Need words for the bio above your link? Try the bio generator or browse Instagram bio ideas.