Stan Store vs Linktree: which is right for you?

Stan Store and Linktree both live in your bio, but they solve different problems. Linktree is built to share links. Stan Store is built to sell: digital downloads, courses, coaching calls and memberships, with checkout on the page.

The main difference

• Stan Store is a storefront. Each item on your page can be a product with its own checkout, and buyers pay without leaving your page.
• Linktree is a page of links. It can point to a shop, and paid plans add some selling features, but its core job is sending people to other places.

Choose Stan Store if

• Selling digital products or booking paid calls is your main goal.
• You want checkout, delivery and customer emails handled in one place.
• You are fine paying a monthly subscription from day one.

Choose Linktree if

• You mostly share content, socials and other people's links.
• You want a free plan to start with.
• You already sell somewhere else, such as Shopify or Etsy, and only need to link to it.

Pricing

Stan Store is a paid product with a free trial. Linktree has a free plan and paid tiers. Prices change, so check each site before you decide; we keep Linktree's current plans on our comparison page.

A third option

If you want more than links but are not running a full store, Link in Bio gives you a designed page with forms, gated links, an email list, analytics and QR codes from $4.99 a month. Link out to your existing shop, and collect sign-ups on the page itself. Compare more tools in the Linktree alternatives roundup.